BMW is launching Tmall Genie in selected BMW models in China. The intelligent voice assistant from Alibaba A.I. Labs will be available in-car to BMW customers in China by the end of 2019. The announcement was made at the Consumer Electronics Show 2019 (CES) in Las Vegas.
The integration of the intelligent cloud-based voice control service in the Chinese market is expected to open up a variety of in-car entertainment and shopping options for BMW drivers while on the road.
This latest move by the BMW Group follows integration of BMW Connected into Alibaba’s Chinese ecosystem that allows BMW customers who have a Tmall Genie-compatible device at home to operate vehicle functions easily and conveniently, and to call up appointments saved in the BMW Connected mobility agenda.
BMW Connected was launched in China in December 2016 and is currently used by 1.5 million customers. Now the integration of Tmall Genie into BMW vehicles enables customers to access functions on the move they are already accustomed to using at home on the move.
A smartphone is not required to use the intelligent voice assistant in-car. All BMW models come with an embedded SIM card, which enables seamless integration and permanent online availability.
Source: Press Release