US: Audi of America has unveiled a new partnership with AT&T offering U.S. Audi drivers the expected first-ever in-vehicle 4G LTE data connection with the introduction of the 2015 A3 family.
Scott Keogh, President, Audi of America,said: “With the introduction of the new A3 family Audi is putting the most advanced technology into the compact luxury segment, offering drivers a 4G LTE connection will provide the fastest in-vehicle connection available and significantly enhance the infotainment experience.”
Glenn Lurie, President, AT&T Emerging Enterprises and Partnerships Organization, said: “AT&T has the nation’s fastest and most reliable LTE network* and this new relationship with Audi allows us to drastically improve the in-car experience. It’s exciting to think about the Audi A3 family of cars throughout the U.S. running 4G LTE-powered wireless hotspots and more through Audi connect.”
Audi will add convenience by offering a mobile share data plan option to AT&T wireless customers who would like to add their vehicle to their existing smartphone or tablet data plan.
Audi plans to roll out 4G LTE capability across its entire lineup as new or refreshed models come to the market. AT&T has the fastest and now most reliable 4G LTE network.
The new A3 family will feature the most advanced version of Audi connect including picture navigation, read-aloud news headlines, Facebook and Twitter alerts; access to more than 7,000 Web radio stations; personalized RSS news feeds, and more.
The new Audi connect 4G LTE service will allow faster Google Earth and Google Street View enhancements to Audi MMI navigation plus. The 4G LTE connectivity will also provide faster downloads and high-definition video streaming for up to eight devices used by passengers over the in-vehicle Wi-Fi hotspot.
An accompanying mobile app will allow advanced functionality between the MMI system and smartphones, reducing the need for Audi motorists to handle their devices when accessing some smartphone-based features.
AT&T provides mobile internet access in vehicles manufactured by both domestic and foreign automobile makers. AT&T was the first to enter the market with a proprietary, global SIM platform which made it possible for automotive, consumer and M2M equipment makers to work through a single carrier to wirelessly enable and connect products across the globe, and cars are being sold throughout world today with this SIM.