Published: December 22, 2014 | Detroit, MI
One dollar to be donated to United Way for each tracking call received
For the sixth consecutive year, OnStar is providing U.S., Canada and Mexico subscribers the opportunity to learn Santa’s whereabouts on his journey across the globe Christmas Eve. With a press of the blue OnStar button, subscribers can be informed of Santa’s location at that moment in time.
Through collaboration with the North American Aerospace Defense Command’s (NORAD) Tracks Santa program anyone with an active OnStar subscription can request a “Santa Update” between 7 a.m. on December 24 until 5 a.m. EST on December 25. OnStar advisors will provide Santa’s location based on NORAD’s official Santa Tracker Map.
“My 2-year-old son has finally reached the age where he is excited about Santa. This year we will be following Santa’s journey to deliver his gifts through OnStar. My husband and I are just as excited for this magical experience!”
-Keitha Martin, a GMC Acadia owner and OnStar subscriber.
This year for each Santa call received, OnStar will donate a dollar to United Way for Southeastern Michigan.
OnStar is dedicated to the safety and security of subscribers year-round. To accommodate the volume of calls seeking Santa’s location, advisor staffing is adjusted to accommodate the extra traffic.
Individuals without an OnStar subscription can follow Santa’s journey via the NORAD Tracks Santa website, Facebook page, Twitter hashtag #NORADSanta or by calling the hotline at 1-877-HI-NORAD (1-877-446-6723).
Please refer to the concept video for more information.