Published: 16 November 2016
Lyft unveiled Amp- a in-car connected device for ride-sharing industry, which is designed to make drivers’ and passengers’ in-car experience smarter and more innovative. This device will enable personalized rides-haring experiences.
Amp will hit the road on December 31, 2016 in San Francisco, Los Angeles, Las Vegas and New York City, and roll out to all of Lyft’s 200+ markets by mid-year 2017. The ambient lighting on Amps front will be visible in windshields, and the hidden screen on the back of the device displays messages pushed through a Bluetooth connection. By matching the device’s color to that displayed in-app on the passenger’s phone, drivers and passengers can easily identify one another at pickup.
“With the introduction of Amp comes the retirement of Lyft’s beloved pink mustache, which has evolved from the fuzzy Carstache on car grilles, to the sleek Glowstache dashboard ornament,” said Ethan Eyler, Lyft’s Head of Ride Experience. “Both paved the way for Amp, which will sit on dashboards, illuminating the streets with an iconic glow while better connecting drivers and passengers.”