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Mahindra First Choice Wheels launches Konnect First – a connected car device

Mahindra First Choice Wheels Ltd has launched Konnect First – a connected car device designed to upgrade your car into a Smart Car. Conceptualised by MFCWL, the device has been developed by Wipro . MFCWL is a dominant player in the Indian used vehicle eco system and Wipro is a leading global information technology, consulting and business process services company.

Konnect First will be available at more than 1500 MFCWL franchise outlets across 700+ cities through the country. It is an intelligent connected drive solution, enables the car owner to interact with the vehicle and stay connected to it via a mobile app, available on both iOS and Android platforms. With several class-leading features, it offers the car owner a comprehensive package of safety, loss prevention, utility, maintenance and driving analytics in one seamless interface, thus providing complete peace of mind when it comes to the well-being of the car and its owner. The sleek device is compatible with 200+ car variants across brands and can be easily plugged into the car’s OBD port to allow the driver access to a suite of additional functions.

Mahindra First Choice Wheels launches Konnect First – a connected car device

Powered by IoT telematics, analytics and the end user’s mobile/web applications and voice interfaces, Wipro’s AutoInsights platform forms the backbone of the Konnect First solution. Konnect First offers several industry first features in one seamless package.

  • Safety: Instant Location sharing, Real-time vehicle tracking, Roadside Assistance, Risk Cluster, SOS Alerts.
  • Security and Loss Prevention: Tow alerts, Break-in Protection, Valet Protect and Fatigue Driving Alerts.
  • Maintenance: Battery Voltage, Engine Coolant and Vehicle Health Monitoring alerts.
  • Utility Features: Vehicle Insights, Trip Listing & Analytics, Dynamic Leaderboard, Driving Summary, Driving Profile Analytics, Document Wallet.

Konnect First priced at INR 7,999 comes with a complimentary 1 year app subscription. It also offers a 1-year warranty and after-market customer support.

The company’s is working on a unique hybrid business model “on the ground” and “in the cloud” and has raised funding from Silicon Valley based Hedge Fund, Valiant Capital and Cox Automotive, a $17 Billion US based enterprise.



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