Published: July 09, 2014 | United States
Airbiquity announced that one of its marquee customers, Nissan Motor Corporation, was recognized by research firm SBD for the usability of its NissanConnectSM Mobile Apps connected car system. Airbiquity’s Choreo connected car service delivery platform powers NissanConnect Mobile Apps and its global deployment now encompasses nine Nissan models.
SBD is a UK-based independent, technical, and market research consultancy specializing in automotive security, connected car telematics, and driver assistance systems. In partnership with US-based research firm Morpace, the two companies conducted an independent, in-car usability test observing U.S. consumers performing a variety of tasks on seven different automotive models to better understand the relative usability of their connected car systems.
Among the findings, SBD rated NissanConnect Mobile Apps highest among all automotive manufacturers across three important categories: i) “Setup” which describes how easy it is to setup the car to access services, ii) “Communicate” which describes how well the system allows a user to connect with the world outside the car, and 3) “Stay informed” which describes how well the system provides information such as news to the user.
Airbiquity’s Choreo connected car services delivery platform enables automotive OEMs to globally deploy, manage, and dynamically update differentiated connected car programs for their customers from the cloud. Choreo serves over 4 million vehicles around the world and supports hundreds of millions of vehicle transactions per month for leading automotive OEMs such as Nissan, Ford, Renault, Fiat, Chrysler, Dodge, Jeep, and SRT.
Airbiquity believes it’s imperative to ensure the increasing availability of technology, infotainment, and services in the car does not interfere with driver safety. Therefore Airbiquity built technology and policy management controls inside the Choreo platform to ensure speech recognition and text-to-voice capabilities are engaged and select application features disabled when a vehicle is in motion. This allows drivers to enjoy personal applications, cloud content, and services inside their connected cars without taking their eyes off the road. Choreo also enables other driver safety and convenience features like remote vehicle tracking and monitoring, geo-fencing, and automatic crash notifications.
Video showing the Choreo platform and Driver Experience: