Connected Vehicle

SEAT integrates Amazon’s Alexa voice service in Spanish, Italian and French

Alexa is Amazon’s cloud-based voice service that gives customers access to a host of functions accessible through simple voice commands

SEAT is rolling out services of Alexa in Spanish, Italian and French.

Alexa is Amazon’s cloud-based voice service that gives customers access to a host of functions through simple voice commands. Its voice services are already available in Germany and the UK, and now will be available, in Spain, Italy and France for SEAT models like Ibiza, Arona, Leon, Ateca and the new Tarraco.

Services can be availed via the Android SEAT Media Control with Amazon Alexa app. The customers simply need to download them from the Play Store and connect it to the vehicle. With just a tap of the steering wheel, customers can ask Alexa for music, points of interest and much more all while keeping their hands on the wheel and eyes on the road.

Launched in 2014, Amazon Alexa now has more than 50,000 skills thanks to the Alexa Skills Kit (ASK), which encourages developers to continually expand and evolve the Alexa’s capabilities.

Amazon Alexa in car allows customers to optimise their time behind the wheel; whether its managing their personal schedule, playing music, navigating to points of interest, requesting personalised news or finding the nearest SEAT dealership.

The SEAT Media Control with Amazon Alexa app not only increases the amount of functionality available in the car, but also simplifies access to those key functions. Introducing Amazon Alexa helps the company to maintain balance between usability and safety and guarantees a safer ecosystem for drivers.

SEAT is the first car brand in Europe to integrate Amazon’s Alexa voice service into its vehicles. It is also the first car brand worldwide to incorporate Google’s Waze into its vehicles’ navigation systems and to offer Shazam’s song recognition system and Full Link Technology compatible with iOS and Android devices across its full range of models.

The company also with Telefónica recently presented the first use case of assisted driving via 5G mobile network in a real setting in Segovia, Spain. The pilot test showed how the road infrastructure “communicates” with vehicles via the existing mobile network.

Source: Press Release

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