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SEAT to integrate Amazon’s Alexa voice service in its vehicles

SEAT is to integrate Amazon’s Alexa voice service in its vehicles. It will be the first car brand in Europe to do so.  The Alexa service will be available at the end of this year in the Leon and Ateca models, and in the Ibiza, Arona and the large SUV in 2018. The announcement has been made by the Spanish carmaker in the framework of the Frankfurt Motor Show.


Amazon Alexa will enable SEAT drivers, using voice commands, to optimise their time while in their car: managing their personal schedule, finding songs, locating points of interest, real-time news or the nearest dealership, among many other functions, all within the strictest privacy protocol. Alexa can be used in English or German, the two languages that are currently available for it.

Launched in 2014, Amazon’s Alexa has more than 20,000 skills thanks to the open skills development kit , which encourages developers to continually expand and evolve Alexa’s capabilities.



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