Smart Mobility

mytaxi rebranded as FREE NOW

Multiservice mobility provider Taxi app mytaxi has rebranded to FREE NOW recently.

FREE NOW is part of the mobility joint venture between BMW and Daimler, formed in February 2019. The other verticals within that family are SHARE NOW (Carsharing) REACH NOW (multi-modal), PARK NOW and CHARGE NOW.

It is one of Europe’s biggest mobility providers currently operating in 100 cities across Europe, with 14 million passengers and more than 100,000 drivers.

Other services within the FREE NOW group are Kapten (available in France, Switzerland and UK), beat (available in Greece and Latin America), Clever (Romania) and hive (E-Scooters in six European countries)

With the new name, the company is also set up as a broader mobility provider, and will add more mobility options to the app in future. As a first step, the company has announced it will integrate hive scooters into the app, in the FREE NOW markets, where hive is already active (Portugal, Poland and Austria) within the next few months. Further mobility options will also be implemented in the future.

Neither passengers nor drivers will have to install a new app. The change from mytaxi to the new FREE NOW app will happen through a regular update, which is available on Google Play Store and the iOS Appstore from today on. Also all accounts and their settings remain unchanged.

Source: Press Release


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