Smart Mobility

The moovel Group to present the new On-Demand Service “MyShuttle”

The moovel Group – one of the five verticals of the Mobility Joint Venture of the BMW Group and Daimler AG – is expected to be renamed REACH NOW Group GmbH in mid-2019. In the moovel Group GmbH two companies have been brought together to form a joint venture that would provide multimodal experiences for millions of people around the world.

ReachNow is the first company to offer both car sharing and ride-hailing in an app in Seattle and Portland. The services are offered in 21 cities and are currently used by more than 7 million people.

The company has now announced the launch of “MyShuttle” together with the district of Karlsruhe, the city of Ettlingen, the Karlsruher Verkehrsverbund (KVV) and the Regionalbusverkehr Südwest (RVS).With the timetable change on June 9, 2019, the first on-demand ridesharing offering in the KVV network will be available.

The new form of mobility will be using electric mini-buses that users can book and pay for with just a few clicks via the smartphone app “KVV.mobil”.

Source: Press Release


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