Volkswagen is to launch an extensive all-electric car sharing offering in selected major cities under its “We Share” sub-brand.
The first fleet of vehicles will be rolled out in the German capital Berlin, and will comprise 1,500 e-Golf. The service will begin operating in the second quarter of 2019, with an additional 500 e-up following later. These vehicles will gradually be replaced by the first models from the new Volkswagen I.D. family from 2020.
Following the launch in Berlin, “We Share” is initially scheduled to roll out in further major cities in Germany. In parallel, there are plans to expand into core European markets and selected cities in North America from 2020. The primary focus will be on cities with a population of over one million.
Jürgen Stackmann, Volkswagen Brand Board Member for Sales, commented:
“We Share” is the first service in the new ecosystem “Volkswagen We” aimed at non-owners. Because of the size and density of its population, Berlin is the ideal market and has the greatest potential. Many people who have already tested car sharing live there – and the numbers keep on growing.”
According to Philipp Reth, CEO of the Volkswagen subsidiary UMI Urban Mobility International commented:
“The prospects for vehicle on demand services are very good. The most conservative forecasts for Europe predict annual growth of 15 percent. We will continue to develop this market and make this form of mobility accessible to an even broader user group.”