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Survey: Orlando fusses visibility behind the wheels, ford showcases smart mobility to assistance

Published: September 10, 2015 | Florida, United States

Orlando residents worry more about visibility behind the wheel than public speaking or heights – according to a recent survey. The survey, conducted by independent research company Penn Schoen Berland, examined driving-related fears, as well as public receptiveness to driver-assist and semi-autonomous technologies designed to ease driver anxiety and commuting hassles.

More than eight (82 percent) out of 10 Orlando residents fear driving in low-visibility situations. Drivers say they are more concerned with these issues than heights (68 percent) and public speaking (69 percent). Snakes are the only concern (76 percent) that trumps low visibility while driving.

Technology that addresses visibility concerns is popular in Orlando, and drives both purchase intent and comfort. Nearly seven in 10 say they are more likely to purchase a vehicle that alerts the driver to someone in the blind spot, and nearly nine in 10 would be more comfortable in a car with such technology. Nearly 40 percent of 2015 Ford F-150 pickup and SUV buyers in the Orlando region opted for models equipped with the company’s Blind Spot Information System – according to Ford marketing data.

Ford Smart Mobility Tour:  This week Ford brings its Ford Smart Mobility Tour to Orlando. The tour highlights the company’s driver-assist features that can help address driving-related fears, including BLIS® and semi-autonomous driving technologies, along with the Ford Smart Mobility plan. Ford Smart Mobility is the company’s plan to take it to the next level in connectivity, mobility, autonomous vehicles, the customer experience and big data. Ford introduced the plan in January, along with 25 initial experiments aimed at better understanding consumers’ mobility needs around the globe.

To improve today’s driving experience, Ford has introduced driver-assist and semi-autonomous technologies such as active park assist to help drivers parallel and perpendicular park more easily. Driver-assist technologies include lane-keeping aid to help drivers stay in their lane and BLIS, which alerts drivers to vehicles detected entering their blind spots. To stay connected while in motion, SYNC® 3, Ford’s all-new communications and entertainment system, features faster performance and conversational voice recognition, along with an available intuitive smartphone-like touch screen.

The Penn Schoen Berland survey found Orlando has few biking commuters – but one out of two respondents would be interested in adding an electric bike to their commute. The Ford Smart Mobility Tour will also visit Seattle, Denver and Los Angeles.

Source: Ford


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