TomTom and Xevo are collaborating to deliver the next generation of the personalized in-vehicle commerce experience, utilizing TomTom’s navigation expertise to seamlessly incorporate the merchant partners of the automotive industry’s first on-demand commerce platform, Xevo Market, into cars’ navigation systems.
Drivers’ preferred merchants and service providers are presented, through in-vehicle touchscreens and smartphone companion apps, as Points of Interest (POI) on the map, with the option to touch the POIs on the screen and navigate to them.
This personalized navigation experience takes Xevo’s innovative commerce-in-the-car scenario to the next level, using a driver’s location and route to offer relevant recommendations, retail locations, and offers conveniently along the way, from ordering a cup of coffee for pick-up to being offered a fuel stop at a nearby station when fuel levels are low. Drivers must opt-in to the service and can opt-out at any time.
Automobile manufacturers, merchants, and drivers can all benefit from the offering. Automakers can deepen customer loyalty by providing even more personalization in their vehicles, merchants never miss an opportunity to connect with their customers, and drivers will be alerted to their favourite brands while on the road.