Alliances & Acquisitions

MiX Telematics and Tata Automobile team up in South Africa

Johannesburg: MiX Telematics and Tata Automobile recently announced their first partnership agreement in South Africa at the Johannesburg Motor Show. Tata Automobile will provide customers in the country with premium fleet management solutions across its entire commercial vehicle range for the first time. The new service offering, Tata Automobile Telematics, is available at 51 Tata dealerships around the country.

MiX Telematics will take care of the fleet management services on Tata Automobile’s behalf. The partnership therefore allows Tata Automobile to continue focussing on their core competency.

“Our main focus in offering Tata Automobile Telematics is to equip our customers with an advanced solution that enriches their bottom line. By better managing their vehicles and drivers, customers can expect improved fleet utilisation and reduced fleet operating costs, along with a significant reduction in fuel consumption. The offering also incorporates stolen vehicle recovery,” says Shaheer Abrahams, General Manager: Sales & Marketing, Tata Automobile Corporation SA (Pty) Ltd.

“Those customers that include Tata Automobile Telematics with their vehicle purchases can look forward to the key benefit of saving around 5-10% on their fuel costs after only 12 months,” says Steven Sutherland, Sales Director of MiX Telematics (Africa). “And lowering fuel consumption means a reduction in carbon emissions, which serves as a proactive move considering carbon tax legislation that is currently under deliberation in South Africa.”

“The OEM market is more and more realising the need to offer telematics solutions to customers, due to the tangible benefits reported by those using such technology effectively. Telematics solutions also enable OEMs to manage their risk when it comes to warranties as well as assisting them to proactively manage the servicing of their customers’ vehicles. This in turn results in cost reductions and enhanced safety. When it comes to repairs, a lot of the time vehicle owners search for a quick-fix solution that often results in the fitment of non-genuine parts,” concludes Sutherland.

Source: MiX Telematics


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