Alliances & Acquisitions

Telmap partners with Sony Music

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Germany: Telmap has inked a partnership with Sony Music for enabling users of the Telmap Mobile Location Companion to choose from a selection of voices that will guide their navigation sessions. Enhancing the user experience through personalization is in-line with Telmap’s mission of providing people with instant, relevant, reliable and fun information while on-the-go.

Telmap voices from Sony Music launched in June around the excitement of the European Championships and are currently available to Vodafone Germany users through Vodafone’s Find&Go app. The launch offered two European Championship themed parody voices recorded by famous German comedian and radio personality, Chris Böttcher. In July a new SpongeBob Squarepants voice was introduced and additional voices are in the pipeline. Users can download these voices for a one-time purchase of 4.99€ per voice with no restrictions on usage. Telmap is planning to offer Sony Music themed voices in other territories and through other carriers in the near future.

“We are excited to collaborate with Sony Music in offering a selection of location-specific voices that will provide a fun factor to our users’ navigation experience. This added-value offering plays well into our efforts of delivering a truly local user experience by providing the voices of local celebrities and figureheads who are relevant to specific territories and thereby appealing to specific users, “said Tsipi Joseph, Director of Marketing, Telmap

“With Telmap we have found the ideal partner for us and our navigation system voice program which is active in 27 territories. We plan to expand our product range further in the future and trust that we will realize more exciting projects with Telmap on our side, “said Daniel Federauer, Business Development Manager Sony Music Entertainment.

Source: http://global.telmap.com/Content.aspx?Page=PressRelease&PressReleaseid=828   

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