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Morpho partners with W-Locate to embed geo-location tech in its SIM cards for efficient locating accuracy

Published: March 18, 2015 | Barcelona, Spain

Morpho (Safran), a global leader in identity and security solutions has signed a partnership with location-based services (LBS) specialist W-Locate to embed geo-location technology in its SIM cards. XimLoc from W-Locate enables carriers to launch new LBS services. Thanks to Morpho, Thailand’s largest mobile operator, AIS has launched Mobile Track and Trace, one of the world’s first enterprise-specific SIM-based LBS solutions.

Since the deployment AIS has already signed up 50 new corporate customers to its Mobile Track and Trace service. At the heart of Mobile Track and Trace are SIM cards from Morpho and location data provided by XimLoc from W-Locate. Using a SIM-based LBS solution has enabled the Thai operator AIS to offer a cost effective, power efficient locating service with greater indoor accuracy than GPS.

Morpho’s latest generation of SIM cards, in combination with technologies from W-Locate now enables Mobile Network Operators to deploy highly scalable, customizable and reliable location-based services. With support for third-party APIs and complying with GSMA’s OneAPI initiative, XimLoc allows operators to offer new generation of location services that can be used for asset tracking, resource management, advertising, promotions and the tracking of high-value goods. With the Internet of Things (IoT) and machine-to-machine (M2M) markets expected to see rapid growth, mobile network LBS can help operators increase revenues and engage new customers.

 “We are incredibly proud to be working with a company as forward thinking as Morpho. Being able to deploy XimLoc on millions of SIM cards means that more operators and businesses can benefit from what SIM-based LBS can offer.”- Stevie Ooi, CEO of W-Locate

 Source: W-Locate

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