Infotainment

In-vehicle Infotainment – an emerging trend in mid segment cars in India

 

Mahindra XUV 500 Infotainment System
Mahindra XUV 500 Infotainment System

In the age of seamless connectivity, where the car is now seen as the centre for entertainment and information, we would in days to come, rely on our vehicles to keep us connected to the world. This would help our lives be better and more in-touch with a superior connection. Driving too would become simpler and more enjoyable with wireless connectivity providing a safe ride.

The global In-Vehicle Infotainment market is growing and many of the research firms have come up with reports forecasting an excellent growth in the coming years. A recent report by ABI Research says that the shipments of connected automotive infotainment systems will grow from 9 million in 2013 to more than 62 million in 2018 with connected navigation, multimedia streaming, social media, and in-car Wi-Fi hotspots becoming key features. An earlier assessment of the research firm mentioned that global connected automotive infotainment system shipments are expected to grow from 5.7 million in 2012 to 50.9 million in 2017.

Indian automotive telematics market is also growing at a

Tata Aria
Tata Aria

considerable pace and the word “in-vehicle infotainment” is no longer unfamiliar to the Indian automotive users. The Indian market is even considered to be one of the largest markets for in-vehicle infotainment. In-vehicle infotainment (IVI) is no longer limited to  luxury vehicles. Today the entry level and medium range vehicles are providing In-vehicle infotainment panels. This includes navigation systems and wireless connectivity.

Hyundai  Elantra infotainment system
Hyundai Elantra infotainment system

For example, Tata Motors has integrated navigation and multimedia solutions to its low range cars such as Tata Vista D90 and Tata Aria. To be more specific, Tata Aria comes with a ten-speaker Harman sound system and a fully integrated infotainment system that has navigation and Bluetooth. Mahindra XUV500 also comes under the medium cost vehicles having an interesting in-built infotainment system for which the company has launched the Mahindra BLUE SENSE APP in order to provide a better control on the features of infotainment system. Automotive manufactures like Ford and Volkswagen are integrating their vehicles with Bluetooth connectivity, double din head units and in-built navigation systems. Chevrolet sail models also include high end infotainment system including Mobile Streaming. Fiat Linea is

Nissan Sunny
Nissan Sunny

equipped with the Blue&Me infotainment system with satellite navigation, automatic climate control etc. It also provides a hands-free system, allowing the driver to control all features by voice commands, using speech technology from Nuance Communications. Ford Fiesta is a model which already offers stripped-down Sync and navigation systems and now it is all set to offer a complete version of Sync with MyFord touch in it, displayed on a 6.5-inch LCD touch screen with touch screen infotainment interface, rearview camera and navigation system with real-time weather and traffic information. The Scoda Rapid is another model that has Bluetooth support along with GPS navigation and infotainment module. Nissan Sunny is again a mid range model with infotainment unit of Kenwood with Bluetooth and USB connectivity. A camera with rear-view is also attached with the display unit of the infotainment system. Therefore, we can say that IVI is rapidly becoming a part of the low and mid cost vehicles in India.Therefore, we can say that IVI is rapidly becoming a part of the low cost vehicles.

Tata Vista D90
Tata Vista D90

Foremost of all the increasing urbanization is acting as a catalyst to the growth of IVI in Indian market. According to a recent article by The Indian Express, the market is valued at around Rs.500 crores with the dominance of the ingrained industry players like Sony, Pioneer, Kenwood, JVC and Philips who all have already taken a flight towards their ascendancy. The tremendous potential of IVI in India is attracting the industry players to invest in this sector. The common vision among these players is to empower the customers with enriched and maximized enjoyment with vigorous array of choices. This will led them to a cost-effective, future proofed and seamless connectivity with the rest of their priorities. The only simple yet valuable reason behind it is- “Connectivity Matters” in this era.

 

 

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