Intel and Warner Bros. demonstrated the potential for immersive entertainment in an autonomous driving world with a concept car at CES 2019.
The car transports guests to Gotham City, home to DC’s most popular super hero, Batman. Through a virtual ride and 270-degree entertainment, the vehicle delivers on a commitment the two companies made at the LA Auto Show in 2017 to explore the potential for next-generation entertainment in future autonomous vehicles.
The interior of the Intel Warner Bros. autonomous vehicle, a retrofitted 2019 BMW X5, is equipped with advanced technology, a large-screen TV, projectors, mobile devices, sensory and haptic feedback, and immersive audio and lights to bring passengers on a virtual ride moderated by Batman’s trusted butler, Alfred Pennyworth. Upon entering the vehicle, guests experience the future of in-cabin entertainment while becoming familiar with safety measures in place through five “chapters”:
• Chapter 1: Welcome to the future of in-car entertainment: Once passengers settle into the vehicle, the cabin is illuminated and Gotham City appears on the windows. Alfred delivers a welcome message and passengers begin their ride as Gotham City moves by on side windows.
• Chapter 2: Navigating Gotham City with comic book reader: Guests are treated to new immersive entertainment content as they engage with a comic book reader that’s presented and narrated across the cabin. After experiencing Batman and Killer Croc interactions from around the vehicle, Alfred alerts guests to a road closure ahead. The interactions demonstrate how passengers may be notified of important route changes when their eyes and ears are off the road.
• Chapter 3: Bringing additional safety technologies to life with RSS: Responsibility-Sensitive Safety (RSS) is Intel’s framework for helping autonomous vehicles operate in a more safe and trustworthy manner. RSS formalizes the human notions of safe driving into mathematical equations, helping provide verifiable safety assurance for autonomous vehicle decision-making. Within the cabin, Alfred and a dedicated RSS screen illustrate for guests how RSS helps keep a 360-degree safety monitoring zone around a vehicle.
• Chapter 4: Previewing movies in the car of tomorrow: Intel and Warner Bros. demonstrate how passengers might decide on what movie to see next from the back seat of a car. Guests are provided an immersive entertainment experience with a trailer for Warner Bros.’ current global blockbuster, DC’s “Aquaman*,” adapted for in-car 270-degree viewing by ScreenX*. Guests are also shown how they might identify nearby theaters and purchase movie tickets from inside the car.
• Chapter 5: Helping complete the ride safely and securely: Without a driver, autonomous vehicles will need to inform passengers of important information about their trip, such as where they have arrived and how to exit. In this final chapter, Alfred tells passengers they are arriving and instructs them how to safely depart.
By transforming the cabin into an immersive entertainment platform, the companies are scratching the surface of the possibilities that will come with the future Passenger
Economy, which according to Intel will free more than 250 million hours of commuting time per year in the world’s most congested cities. Intel predicts a total addressable market of $200 billion from rising consumer use of new in-vehicle applications and content.
Following CES, further research and development will be conducted on the vehicle at the Warner Bros. Studio in Burbank, California. The companies will also gather real-world feedback from passengers through a series of test drives and pilots this year on the Warner Bros. Studio lot.
Source: Press Release