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Uber makes Spotify music as part of its ride-hailing service

Published: November 15, 2014 | United States

Uber is adding Spotify music to its mobile app that could allow passengers to play DJ while they take a ride with one of its drivers. Uber will soon make music a central part of its ride-hailing service.

Reporters were sent e-mail invitations on Friday evening to join a conference call with Travis Kalanick, chief executive of Uber, and an unnamed “special partner guest” for an announcement of a “first-of-its-kind partnership.” Sources said Daniel Ek, chief executive of Spotify, would probably join Mr. Kalanick to announce the deal on the conference call.

Uber_Spotify_Music-on-demandHere’s how it works

An Uber customer requests a car via the company’s iPhone or Android application. When the driver arrives and the passenger enters the vehicle, he or she will be able to listen to music from their own Spotify playlist inside of the Uber vehicle, these people said. It is not clear how the two software applications will work together, or whether a new app will be required to use the feature. Both Spotify and Uber declined to comment on this partnership.

The project is a marriage between two companies that have eagerly worked with many other Silicon Valley companies over the years in efforts to jump-start the growth of both companies. Spotify’s 2011 partnership with Facebook rewarded the music service with millions of new first-time customers. And Uber has teamed up with multiple companies — the National Football League, Morgan Stanley, Starbucks, and United Airlines, among others — to put its car-hailing service in front of as many mainstream consumers as possible.

For Spotify, which has more than 50 million regular users globally, it is an opportunity to bring awareness of the service to even more people. And for Uber, which offers its services in nearly fifty countries, it is a way to offer a more personalized, pleasant ride to passengers — an especially important point as the company squares off against Lyft, another popular ride-hailing start-up fighting for control of the transportation industry.

Source: Tech Crunch


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