Published: March 03, 2016 | Orlando, FL
Three out of four U.S. drivers report feeling “afraid” to ride in a self-driving car, according to a new survey from AAA. Despite this significant fear, AAA also found that drivers who own vehicles equipped with semi-autonomous features are, on average, 75 percent more likely to trust the technology than those that do not own it, suggesting that gradual experience with these advanced features can ease consumer fears.
While only one-in-five Americans say they would trust an autonomous vehicle to drive itself, AAA’s survey revealed that consumer demand for semi-autonomous vehicle technology is high. Nearly two-thirds (61 percent) of American drivers report wanting at least one of the following technologies on their next vehicle: automatic emergency braking, adaptive cruise control, self-parking technology or lane-keeping assist.
- Baby Boomers are more likely to cite safety as a reason they want semi-autonomous features on their next vehicle (89 percent) than Millennials (78 percent).
- Millennials are more likely to cite convenience (75 percent) and wanting the latest technology (36 percent) compared to older generations.
- Women are more likely to cite reducing stress as a reason for wanting the technology (50 percent) than men (42 percent)
AAA’s survey also offered insights into why many Americans shy away from advanced vehicle technology. Among those who do not want semi-autonomous features on their next vehicle, drivers cite trusting their driving skills more than the technology (84 percent), feeling the technology is too new and unproven (60 percent), not wanting to pay extra for it (57 percent), not knowing enough about the technology (50 percent) and finding it annoying (45 percent) as the top reasons.