Nuance Communications has announced the opening of its first European mobility user experience (UX) lab, the Design, Research, Innovation and Vehicle Experience (DRIVE) Lab. It is located in Saarbrücken, Germany at DFKI, one of the world’s largest AI research centers.
The DRIVE Lab will study and drive innovation round mobility user experience, including the intersection of conversational artificial intelligence with non-verbal modalities such as gaze detection, emotional AI and augmented reality, with the goal of further humanizing the interaction between people and the digital ecosystem.
In addition to Nuance’s DRIVE Labin North America and China, the Germany-based DRIVE Lab will work closely with Nuance’s global automotive research and development team, and the joint testing facility with DFKI in Saarbrücken will further expand the two companies’ long-time research cooperation on next-generation mobility assistants.
The research conducted at the DRIVE Lab will ultimately provide drivers and passengers with safer, smarter, and more immersive mobility experiences while supporting car manufacturers with AI powered solutions to create their own branded digital assistant and ecosystem.
Key areas of the new DRIVE Lab’s research will include:
Humanized interactions in and outside the car –Test driver and passenger impressions on technologies driving more human-like experiences, including emotion recognition, which enables the mobility assistant to emotion recognition, which enables the mobility assistant to understand complex cognitive and emotional states from face and voice recognition and adapt behavior accordingly.
Unique experiences and technologies –Explore how new ideas for user experiences, including augmented reality, gesture- and gaze-based technologies, emotion AI and technologies like cognitive arbitration, siren detection, multi-seat interaction and autonomous features, improve the user experience.
Needs and preferences– Build an enhanced understanding of which experiences users truly want in the car and how those experiences might extend outside of the vehicle. Explore how safety, privacy, functionality, and regulatory requirements affect the use of technologies
Consult car makers and suppliers –Conduct usability reviews of existing deployments as well as new concepts and prototypes and advise on user experience best practices, taking advantage of the Lab’s proximity to the headquarters of some of the world’s largest car makers