Published: December 28, 2015 | Seoul
Hyundai is planning to introduce a large number of innovative future car technologies and state-of-the-art convenience devices under the exhibition concept of ‘Lifetime partner in automobiles and beyond.’ at CES 2016.
To this end, Hyundai MOBIS will install exhibition rooms on two floors in the exhibition hall of 260m² . The first floor will display innovative technologies of the future, while the second floor will display the technologies it has currently developed. In particular, the future innovative technology exhibition room on the first floor will be divided into three exhibition areas, and experiential exhibits that implement the next-generation autonomous driving technology, the intelligent cockpit and the future vehicular communication technology will be on display in respective areas so that spectators can see and experience rather vague future automotive technologies more easily.
The ‘i-Cockpit Car’ is the experiential exhibit that partially implemented the cockpit of an autonomous driving car, conceptualized by Hyundai MOBIS. As it can simulate partial autonomous driving condition, spectators can experience how the future autonomous driving car will function inside.
In the ‘Connected Zone’, the situation in which the automobile exchanges information while constantly communicating with the road infrastructure or other cars is made into animation, and shown to spectators on three kiosks.
In addition to these state-of-the-art future car technologies, Hyundai MOBIS will introduce 14 items which it currently has or whose advanced development is completed in the exhibition room on the second floor: i.e. 8 Body Control & DAS products, such as 2M-pixel automotive camera and AVM, 4 multimedia products such as ICS and D-Audio, and 2 advanced lamp products.
As automobiles are digitalized very quickly, an increasing number of auto makers and parts makers are flocking to CES year after year. In particular, as autonomous driving cars presuppose the development of state-of-the-art electronic devices combined with IT technologies, interest in CES, which makes it possible to experience the trends in IT technology development, is increasing.
As a matter of fact, more than 100 companies related to automobiles, including auto makers like Audi and Volkswagen as well as KIA Motors, and global top automotive parts makers like Continental, Delphi and Denso, have their own exhibition rooms at CES 2016. For this reason, the area of exhibition rooms related to automobiles increased by more than 25% over 2015.