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Ferrari to be integrated with Apple’s Siri technology

Ferrari
Ferrari

At the Geneva Motor Show, Ferrari chairman Luca Di Montezemolo has announced that the Italian automaker is looking to expand its relationship with Apple in the realm of in-car entertainment, which follows Apple executive Eddy Cue joining the Ferrari board of directors back in November.

Di Montezemolo stated that the Ferrari FF would now come with iPad Minis as a part of the rear-seat entertainment system and Siri integration will be used with the infotainment system. Beyond the FF, though, it isn’t clear what type of partnership will blossom between the two brands.

Source: Apple

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