US: According to a recent news, Google and German auto maker Audi plan to announce that they are working together to develop in-car entertainment and information systems that are based on Google’s Android software at the Consumer Electronics Show (CES) in Las Vegas.
Audi vehicle drivers and passengers would be able to use the infotainment system to access music, navigation and apps that are currently available in Android smartphones. Google and Audi are working with several technology companies on the project, including Nvidia Corporation.
Who will Google compete against in the connected car market? By integrating Android into infotainment systems, Google is directly challenging Apple’s iOS in the Car service. Apple unveiled iOS in the Car at the Worldwide Developers Conference this past June. Apple’s iOS in the Car features include an Eyes-Free Siri mode, satellite navigation, music control, iMessage functionality and telephone commands. Apple has partnerships lined up with many major auto manufacturers for iOS in the Car, which means that Google need to act swiftly to remain competitive in the connected car market.
Audi is known for investing heavily in connected car initiatives. Last month, the auto company reported that 4G LTE connectivity will be offered in the 2015 A3 sedan and is seven times faster than their current 3G connectivity. Audi is also considering the creation of shared data plans between smartphones and their vehicles. Audi is working with both Google and Apple on infotainment projects.
According to IHS Automotive forecasted revenues for connected cars over the next 10 years to be worth $50 billion from in-vehicle mobile ads, $500 billion from maintenance and $5 billion from service subscriptions. Technology used in connected cars could even save lives through the use of real-time alerts such as “you are getting too close to another vehicle.” The connected car market is an exciting and lucrative space that is definitely worth keeping an eye on.