By analyzing speed probe data from non-automated cars already on the road, patterns start to emerge that show how humans drive in a particular area, for example when they are exiting a major highway. This data can then inform your driverless vehicle how to conduct itself. We call this HERE Humanized Driving.
Dr. Martin Birkner, Director of Product Marketing-Connected Driving | HERE (a Nokia company)
Which connected services interest drivers the most?
Consumers have high expectations from digital services within vehicles, especially concerning mobility and transportation. They anticipate a time when the vehicle will be the “ultimate” mobile device, with embedded services that anticipate and solve daily commute challenges.
The proliferation of connected devices, objects and sensors is increasing demand for contextual services in and outside the car. Cloud-based services that use location- or the knowledge of where vehicles, things and people are – to provide information to consumers that is both relevant and timely will have the most success.
The need for location as a result of the growing adoption of mobile services is also creating strong demand for advanced mapping and navigation services.HERE services that solve daily challenges of traveling by car such as Parking, Real-Time and Predictive Traffic are among the most popular with our consumers.
At HERE, what we’re also seeing more than anything else is that consumers today expect access to their digital identities across all devices and screens, and that includes the car. In other words, consumers want digital services that work seamlessly both inside and outside the car, whether they own, rent or share it.
How is embedded navigation evolving from mere “dots on maps” to help consumers to embrace connected cars rapidly?
Connected in-car navigation experiences are quickly catching up with the mobile digital world. Well designed in-car user interfaces can be highly personalized, more compelling and more intuitive than smartphones, without distracting the driver. These systems help drivers solve whatever challenges they face in their daily commute or long haul journey, while inviting passengers to explore their environment and connect to their digital networks.The key word here is “everyday use”. In the past,navigation systems were not used frequently, because most people have their preferred routes to work or their “on site secret parking spots” committed to memory.
A new generation of connected in-vehicle navigation systems is emerging that not only offer real-time map updates, but also cloud services such as predictive traffic, search, weather and parking.With ever more accurate maps and dynamic updates, embedded systems will be able to help get you to your final destination faster and more efficiently. This also includes the last mile of the journey, as embedded systems extend their services to mobile devices via companion applications.
How is HERE helping to enrich the commuter’s travel experience?
Our aim is to make driving more enjoyable, more comfortable and ultimately safer everyday. A great example of this is the system we helped build for Jaguar Land Rover.
What we built for Jaguar, based on HERE Auto,uses predictive technology to get to know the driver and adapt to her individual needs, regular commuting times and routes. By learning the habits and behaviors of commuters, we have made the navigation experience deeply personal and useful every day.
It also works inside and outside of the car. By that, we mean it works seamlessly across screens so you can plan a journey on your tablet via our HERE companion app, have the route waiting on the dashboard screen when you jump in the car, and then continue the final part of your journey on your smartphone after you’ve parked.
Of course, none of this is useful without a high quality map and dynamic contextual services. At HERE, we combine traditional map making methods with advanced LiDAR data collection to build a map that is rich in road attributes, such as lane markings, road geometry and traffic signs. When we fuse that with dynamic, contextual data and on-board sensors, the vehicle’s embedded navigation system becomes much more aware of its environment.
We’re also designing intuitive interfaces that people love. The car is a complex environment, and we can help bring beautifully streamlined services to drivers amid that complexity. It begins by designing software that works well across the various in-car screens and,of course,your smartphone screen. With all the available screens, it will be key to provide the right information, on the right screen in the right moment.
On smaller screens, less is more. It’s about reducing the information you’re showing. On the center console, you can show real street imagery to give drivers a sense of what their destination looks like, before they arrive. On the heads-up display, you only want to show information that is key for the driver to make decisions safely.
It’s true that people don’t want to be tracked all the time. How does HERE make sure that it isn’t intruding the consumer’s privacy?
Trust in our ability to safeguard data and the privacy of our automotive partners and their customers is very important to us. In handling data we adhere to the highest standards. Specifically, at HERE we use only anonymized, location relevant data to create our intuitive services and deeply personal experiences.
Ultimately, that data belongs to the carmakers and their customers, and we know that. For that reason, we work very closely with automakers to make sure our services adhere to their very high privacy standards.
What is the HERE roadmap for autonomous vehicles?
Autonomous cars are poised to revolutionize the auto industry and profoundly transform the cities in which we live.
Within our HD Live Map product line, will offer three key ingredients to make highly automated driving a reality. First, an autonomous car needs to precisely position itself along the road and to know its lateral position. In other words, traditional maps aren’t enough anymore. That’s why we’re mapping with 10-20 cm accuracy. With our mapping cars, we’re collecting of billions of 3D points to model the surface of the road.
We call this highly precise map our HD Map.The HD Map helps the driver trust that the automated car knows not only what’s happening around me, but also ahead of me. It will be key in the adoption of this technology.
HERE Live Roads, the second key aspect of our highly automated driving offering, processes real time sensor data and integrates real time traffic information, weather and road conditions to provide insight to the road ahead.For example, a vehicle recognizes there is bad weather in a certain area, and sends that information back to the cars behind it.
Live Roads is all about safety and comfort. If the car knows the dynamics of the road ahead, it can adjust its driving strategy in a more comfortable manner.
Lastly one question concerning autonomous driving is whether and how people will accept it. Personalizing the driving behavior of an autonomous car to make it drive like its owners expect, will help passengers feel more comfortable.By analyzing speed probe data from non-automated cars already on the road, patterns start to emerge that show how humans drive in a particular area, for example when they are exiting a major highway. This data can then inform your driverless vehicle how to conduct itself. We call this HERE Humanized Driving.
Join India’s largest gathering of Connected Cars in Telematics India 2015 this August in Bangalore.