Bright Box released comprehensive research based on 1M real millennial’s trips. This report provides an overview of millennials driving behavior – speed, visited places, seasonal differences in trip patterns, preferred roads, and parking spaces, etc. to increase overall customer retention rate and improve automakers and dealerships communication with millennials, the most active audience of consumers.
Bright Box has been collecting data for more than 5 years now. Each connected car device from Bright Box generates up to 8.7 million records (status records), which adds up to an average of over 2.3 million car status records. As a result, the company has accumulated more than 100 terabytes of data on connected cars from users in different countries.
For this report, Bright Box only analyzed anonymize data users between the ages of 18 and 35. The data were taken from users in 5 European countries where customers use our company’s Connected Car services: Italy, Spain, France, Germany, and the United Kingdom.
Some of the findings of the report are:
On average, millennials go to the dealer once every 3 months. A total of 25% go to the dealer once a month. And 10% visit once a year or less. In addition to logical trips to gas stations and parking lots, a fairly large number of trips are made by millennials to social places, such as kindergartens or schools.
The report concludes according to the scoring results by Bright Box‘s Remoto AI the average millennial is a more aggressive driver than the typical older driver. Remoto AI processes and returns a score for each driver which correlates with accident probability. It found 50% of millennials have a score of less than 4, whereas only 16.5% of drivers over the age of 35 have such a score. Similarly, 50% of drivers over 35 have a score of more than 5.6, but only 15% of millennials have such a high score.
The detailed report can be read here.
Source: Press Release