Honda is accelerating its ‘Electric Vision’ strategy under which it electrify all its European mainstream models by 2022, three years earlier than previously planned. The bold new target was announced during an ‘Electric Vision’ event in Amsterdam. This acceleration will see 6 electrified models launched over the next 36 months, with the Honda e and new hybrid-only Jazz leading the way.
The company also revealed its new ‘e: Technology’ branding, which will unify all electrified products from across the business under the same global name. For automobiles, as well as signifying the environmentally-friendly credentials of the product, the badging will denote the type of powertrain; Jazz will be the first vehicle to carry the “e:HEV” branding, standing for “Hybrid Electric Vehicle”.
Honda also revealed the next step in its energy management business for Europe by announcing a collaboration with Vattenfall, a leading European energy supplier. This collaboration will allow Honda to provide flexible energy contract specifically tailored for electric vehicle (EV) owners in Europe. The partnership marks a key milestone for Honda in the development of the energy management solutions business that represents an important pillar of its ‘Electric Vision’ strategy in Europe.
In a Letter of Intent, signed on 23 October 2019, the two companies confirmed their intentions to jointly develop and market a flexible energy contract that will allow EVs to be charged at the most cost-effective times, relative to grid demand.
Tom Gardner, Senior Vice President, Honda Motor Europe, commented: “The pace of change in regulation, the market, and consumer behaviour in Europe means that the shift towards electrification is happening faster here than anywhere else in the world. As the pace of change continues to accelerate, we need to act sooner to meet these challenges head-on. I’m delighted to announce that all of Honda’s mainstream models here in Europe will be electrified not by 2025, but three years earlier, by the end of 2022,just 36 months from now.”
Source: Press Release