Driver Assist Technology Could End ‘Annoying’ Backseat-Driver Behaviors On The Road

Ford recently teamed with sociologist Dr.Jess Carbino for a study. Insights from the study show that backseat driving can cause in-vehicle relationships to suffer.

It confirmed that backseat drivers can cause more harm than good for the well-being of those inside the vehicle. In fact, the study’s findings contradict a growing belief that technology inhibits human connection.

According to the study, 68 percent of drivers believe that “backseat driving” behavior will decrease because their role is replaced by driver-assist technology. By reducing chirps from backseat drivers, driver-assist technology can help reduce relationship tensions in the car for a more harmonious ride.

Ford claims its Co-Pilot360™ driver-assist technology can quiet nagging “backseat drivers” and help drivers navigate the roads with confidence. Since the technology can help assist with some of the burdensome tasks of navigating, drivers and passengers can focus on more enjoyable aspects of the ride, namely each other. The data also suggests that since respondents have confidence in the technology, it can help eliminate the perceived need for their backseat driving input.

Available driver-assist technologies – such as Blind Spot Information System with cross-traffic alert and Pre-Collision Assist with Automatic Emergency Braking can help reduce the risk of collisions and build confidence in certain driving situations, while always allowing the driver to remain in control.

Source: Press Release


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