Published: June 11, 2014 | Paris
Atos launches the first application of Augmented Reality for the electric car in partnership with the start-up Diotasoft. The solution has been designed for the sales forces of Blue Solutions, a Bolloré Group subsidiary, as a tool to aid the marketing of Bluecar, the Bolloré electric car, and the expansion of car-sharing services throughout the world.
Augmented Reality superimposes, in real time in a 3D environment, virtual items over real-images, thereby offering the user the possibility to become immersed in a new mixed environment and to transform and improve his/her experience.
Atos has presented the new solution to the public at the launch of Blue Indy, the new car-sharing service in Indianapolis by the Bolloré Group. The solution can already be seen at the Atos Business Technology & Innovation Center (BTIC) on the Bezons campus, and will soon be available at the Bolloré Group’s showroom. The BTIC is a technology lab, a customer services and executive briefing centre, which provides the opportunity to our customers and partners to experiment with and trial solutions that will help them succeed professionally, technologically and organisationally.
“Developed for a tablet, Atos’ Augmented Reality application enables our future customers to easily observe the specific advantages of Bluecar, its electric battery with its dynamic recharging system, and all the reservation and personalised services which are part of any car sharing service.”– Serge Amabilé, Sales Director at Blue Solutions.