Answer Financial and Drivemode are working together to connect drivers with insurance offers based on their optimal driving behavior.
Answer Financial is the operator of Answer Marketplace a telematics-based advertising network powered by mobility data and analytics company Arity. Drivemode is the automotive technology innovator, founded by entrepreneurs from Zipcar and Tesla Motors. The company enables smarter, safer, connected driving in any vehicles.
Answer Marketplace leverages Arity’s technology to help the insurance companies deliver competitive and personalized insurance offers to the drivers through Drivemode’s safe driving app.
Driving behavior-based advertising helps insurers better target their ideal customers, while giving drivers an opportunity to benefit from safe driving habits and secure the right insurance based on individual needs and budget.
Designed and developed to adhere to National Highway Traffic Safety Administration (NHTSA) guidelines for driving apps, Drivemode claims to provide a simplified dashboard for drivers to safely communicate, navigate, and access their most important apps, without the limitations of aging onboard automotive technology systems. Through Drivemode’s rewards menu, drivers can opt-out of offers at any time.
Source: Press Release