HARMAN and Spotify have entered into an automotive partnership under which they will create a pre-integrated implementation of the Spotify app into HARMAN Ignite automotive cloud platform.
The HARMAN Ignite Platform is an end-to-end platform that enables connectivity, device management, application enablement, analytics and managed services capabilities. It allows automakers, dealers and service providers to introduce and easily deploy new cloud applications and services. It is both scalable and modular enabling OEMs to initially purchase a base set of functionality — and through their partnership with HARMAN — build on that core base with additional services and capacity as needed.
The partnership will further extend HARMAN’s ecosystem of application content partners. This collaboration also represents the next phase in Spotify’s long-term Samsung partnership, extending its consumer electronics relationship into the rapidly expanding automotive integration market. For the unfamiliar, HARMAN International is a wholly-owned subsidiary of Samsung that is focused on connected technologies for automotive, consumer and enterprise markets.
This partnership will enable drivers to download a Spotify app tailored to the in-car environment. Consumers with both Spotify and Spotify Premium accounts can access personalized audio services while keeping their eyes on the road and hands on the wheel.
For automotive manufacturers the partnership offers a path for accessing the industry-leading streaming service through the HARMAN Ignite cloud platform. The scalable platform can be customized and added into the automaker’s development cycle, allowing manufacturers to benefit from faster go-to-market timelines and gain the ability to tailor in-vehicle offerings to meet specific customer needs.
Through the Spotify collaboration, drivers will experience premium connected features, including:
• Personalized Content: Get personalized recommendations right from the app in the dashboard. Our Spotify app lets you quickly access a recently played song, view playlists in Your Library, or Browse from a variety of genres to discover new music, artists and your next favorite podcast.
• Over the Air Updates: The Spotify experience and features that you have come to love and expect will be updated regularly, so your dashboard always looks (and sounds) fresh.
• Automotive User Interface: Drivers can access their personal Spotify collection through a user interface that is tailored for the automotive context.
Along with supporting applications like Spotify, HARMAN Ignite features a variety of additional services – including voice assistant, social media-infused navigation, and near real-time mapping updates – that help OEMs deploy and manage applications and services that meet the safety, convenience, and entertainment needs of customers around the world.
Source: Press Release