HARMAN International recently presented, as a European premiere, its new HARMAN Ignite 3.0, an automotive digital ecosystem for OEMs – a solution that brings the benefits of connected life into the vehicle, at Geneva Motorshow 2019.
According to the company, With Ignite 3.0 ecosystem, automakers can leverage this platform to offer drivers smart features such as a vehicle-centric marketplace, an automotive-based virtual assistant and enhanced navigation with point-of-interest (POI) search and intelligent personalization – directly in their vehicles.
In addition, HARMAN Ignite 3.0’s digital ecosystem claims to equip Automobile OEMs with a seamless, secure and cost-effective way to introduce and regularly update these features for their customers. Consumers can enjoy a smarter driving experience that keeps pace with technology as it evolves – and OEMs can create new digital revenue streams by providing in-vehicle services that keep customers satisfied.
HARMAN Ignite 3.0 features the following new technologies and services:
• HARMAN Ignite Marketplace: With the launch of HARMAN Ignite 3.0, OEMs can offer customers an ecosystem marketplace for user downloadable apps, cloud-enabled services and VPAs. The marketplace will provide support for third-party developers, allowing consumers to enjoy the apps and skills they prefer while discovering new services to enhance their driving experience. In addition, OEMs have the ability to showcase custom applications and create specific services for customer purchase in-vehicle.
• IRA, HARMAN Ignite 3.0 Personal Assistant: IRA (Intelligent Reasoning Assistant) is a new vehicle personal assistant that virtually coordinates any driver and vehicle needs seamlessly. By communicating with a variety of cloud content and services, IRA offers multi-modal voice and screen interfaces to bring unique and highly-tailored UX interactions into the vehicle. As a result, customers simply ask IRA to fulfill any type of personal assistant command, and IRA liaises with the appropriate provider to execute. For example, if a consumer needs to purchase an item from Amazon, IRA will relay the command to Alexa. If a driver wants the kitchen lights turned on as they pull in the driveway, IRA will command Google Assistant to fulfil the request. This functionality allows drivers to bring their connected life into their vehicle in a way that is completely seamless and efficient.
• Connected Navigation: As consumers face increasing options for navigation, from a traditional map provider to more socially-driven directions, HARMAN Ignite 3.0 offers a swappable online POI search to help users find the best destination for their route. HARMAN Ignite 3.0’s connected navigation delivers a far superior in-vehicle system that closely mirrors those consumers are accustomed to on mobile and embeds connectivity benefits – like access to meta-data such as reviews and ratings – in a way that is seamless and makes discovering a destination easier and more exciting than ever before.
With its enhanced solution-set, HARMAN Ignite 3.0 claims to create a smarter, more connected driving experience – and equips OEMs with the tools they need to meet, and exceed, modern technology demands while creating crucial opportunities for digital revenue streams well into the future.
Source: Press Release