Hyundai Motor has announced that it will provide a glimpse into the future of mobility at the 2019 Frankfurt International Motor Show, which takes place from 10 to 22 September. The company will illustrate its personalized in-car customer experience strategy for future electric vehicles under the banner STYLE SET FREE.
Hyundai envisions the cars of tomorrow to become individualised living spaces and future vehicles will offer customers more freedom to design their cars in a way similar to how people design their homes to better reflect their lifestyles and the interiors will be more customizable also during its lifecycle.
The company had presented the first steps of STYLE SET FREE earlier this year at CES in Las Vegas and at Milan Design Week. At the 2019 IAA, the brand will reveal the next stage of its future mobility vision by revealing its full electric concept car, which will demonstrate how Hyundai is rethinking mobility.
The company will also showcase its full electric design concept envisioning its future EV design direction and will give a public world premiere to the All-New i10 and Hyundai Motorsport will unveil its first ever electric racing car.
Hyundai will also be hosting a series of interactive displays to illustrate STYLE SET FREE. These include My Space, which allows visitors to interact with various materials to create a kaleidoscope effect, as well as H-Space, which offers a personalised in-car customer experience.
Source: Press Release