Published: May 10, 2014
iGR’s new market study, U.S. Connected Car Strategies, Trends and Forecasts, 2013-2018, examines connected car services, recaps major announcements made through the spring of 2014, discusses the strategies of some key players, and presents barriers and drivers for this rapidly developing space. In addition, it presents a five-year forecast for the number of connected cars in the U.S. and the associated mobile data usage.
The year 2014 has ushered in a flood of announcements regarding connected car services from automakers, wireless carriers and technology vendors. Additional connected car partnerships have been made and concept cars with more advanced capabilities have been demoed.
The number of vehicles being sold with connected car capabilities is growing rapidly, thus increasing the number of connected cars on the road and on the mobile data network. In iGR’s five-year forecast, the amount of annual mobile data usage generated by connected cars, measured in terabytes, is expected to grow at a CAGR of almost 188 percent.
“Although we have forecasted strong growth for the connected car market, several challenges must be resolved as this market grows and matures,” said Iain Gillott, president and founder of iGR, a market research consultancy focused on the wireless and mobile industry. “Some of these challenges include standards, pricing, security, and network capacity.”