With the rapid emergence of new technology in the automotive industry, understanding driver behavior and preferences within the vehicle is more crucial than ever for automakers.
J.D. Power and HARMAN have entered into an alliance with the shared goal to provide original equipment manufacturers (OEMs) with feedback from owners by integrating customer insights with connected car data.
J.D. Power for 50 years, has been providing rich automotive consumer insights. Now with HARMAN, it plans to go beyond measuring consumer insights to help automakers around the world better measure and understand how their evolving products are satisfying customer needs.
HARMAN Ignite automotive cloud solution enables a unique view into driver usage patterns, and when combined with J.D. Power consumer data, will provide functional-level insights into how consumers are interacting with the systems and what they may want from the in-car experience.
In cooperation with OEMs, data only will be collected from consumers who opt-in to share their data. This data will be anonymized and aggregated to protect consumer privacy.
Source: Press Release