Alto is a membership only, on-demand ride service has been launched in Dallas, TX. The company manages and operates its dedicated fleet of vehicles.
Alto enters the market with $14.5 million from two rounds of funding. The company has several investment partners, like Road Ventures and Frog Ventures, who designed in-car experience and app. Alto is turning the traditional ridesharing business model on its head and employs its drivers and manages a dedicated fleet. The service is a members-only experience.
According to the company, the employee drivers are rigorously vetted, trained and performance-managed. Alto’s app enables customers and drivers to control the in-car experience from the music to climate. With a touch of the app, the Alto car lights up for easy identification as a member approaches. To protect drivers, the app notifies the driver when their passenger is in range, so drivers can unlock their doors only for their customer.
Alto will initiate another fundraising round this spring in order to fuel growth and expansion. It plans to expand to more cities in 2019 and reach the national level by 2020.
Source: Press Release