SEAT moving forward with its strategy of becoming a mobility services provider has kicked off a programme in Madrid. The company is going to begin offering corporate carsharing services through Respiro.
Cuatrecasas is going to be the first company to use Respiro’s corporate carsharing service, which will operate un Madrid and Barcelona. Other Spanish companies are also studying the possibility, including Cepsa. Cuatrecases employees will have the free use of SEAT and Respiro vehicles to make urban commutes during work hours with other colleagues at no cost.
Following this debut in Madrid, the carmaker is going to present its sustainable mobility solutions in several Spanish cities with the goal of becoming an ally for urban areas. This announcement is framed in its strategy of becoming a mobility services provider that goes beyond vehicle manufacturing and comes in response to one of the major trends in future mobility: the collaborative, shared, sustainable economy.
SEAT made the announced at ‘Madrid on the move by SEAT’, an event in the capital where the company presented its urban mobility strategy for the first time and vehicles such as the new Mii electric, the SEAT Minimó concept vehicle and the SEAT eXS kickscooter powered by Segway.
Source: Press Release