Smart Mobility

The BMW Group and Daimler AG to merge their mobility services business units

The BMW Group and Daimler AG plan to combine and strategically expand their existing on-demand mobility. The companies are joining forces to offer customers a single source for sustainable urban mobility services.

The two companies have signed an agreement to merge their mobility services business units, subject to examination and approval by the responsible competition authorities.

Each company will hold a 50-percent stake in a joint-venture model comprising both companies’ mobility services.

The aim of this transaction is to become a leading provider of innovative mobility services. The equally-owned joint venture model is designed to combine services in the following five areas:

1) Multimodal and on-demand mobility with moovel and ReachNow:
Intelligent and seamless connectivity between different mobility offerings – including booking and payment – will create significant added value for users. It will also offer possible solutions for the challenges of urban private transport.

2) CarSharing with Car2Go and DriveNow:
Car2Go and DriveNow operate a total of 20,000 vehicles in 31 major international cities. CarSharing enables better utilisation of vehicles and thus helps reduce the total number of vehicles in cities. More than four million customers already use these CarSharing services.

3) Ride-Hailing with mytaxi, Chauffeur Privé, Clever Taxi and Beat:
With Europe’s largest taxi app, simply order a taxi or use a licensed driver in France for a ride in the French metropolises. In total, 13 million customers and some 140,000 drivers are already using the modern, practical and fast way of Ride-Hailing with mytaxi, Clever Taxi and Beat or private hire vehicle service Chauffeur Privé. Innovative offers such as mytaximatch, in which people not known to each other share a taxi at a fingertip, make an important contribution to reducing inner-city traffic by eliminating numerous individual trips in the urban space.

4) Parking with ParkNow and Parkmobile Group/Parkmobile LLC:
Ticketless, cashless on-street parking or help finding, reserving and paying for off-street parking in a garage. Innovative digital parking services reduce the time and the amount of driving involved in finding a parking space. This will reduce traffic significantly, as cars searching for parking spaces currently account for around 30% of road traffic.

5) Charging with ChargeNow and Digital Charging Solutions:
Easy access (incl. location, charging and payment) to the world’s largest network of public charging stations with more than 143,000 charging points worldwide. Combined with parking privileges in cities, this will support the expansion of electromobility, by helping people get to know this drive technology and integrate it e asily into their mobility needs.


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