Connected Vehicle

Telenav launching an In-Car Advertising Platform to enable automotive OEMs to generate revenue by delivering ads to car

Telenav is launching an In-Car Advertising Platform that enables automotive OEMs to generate revenue by delivering ads to cars in a safe, user-friendly and contextually-relevant way. It is known that Telenav provides connected-car and location-based platform services. The company leveraging its deep expertise in location-based mobile advertising and automotive navigation software is delivering In-Car Advertising Platform.


The In-Car Advertising Platform is powered by Telenav’s In-Car Ads SDK (Software Development Kit) and cloud-based intelligent targeting platform. The platform provides an end-to-end offering to OEM partners—from ad targeting to ad sales and campaign management. The company claims to be offering the platform minimal investment that will enable the OEMs to participate in advertising revenue opportunities.

To ensure driver safety, ads only appear when the vehicle is stopped, such as at car startup, traffic lights and upon arrival. The ads automatically disappear whenever the car is in motion or when users interact with other in-dash functions such as music or phone calls. From a context and value perspective, relevant ads such as coupons and recommendations are delivered to customers based on information from the vehicle, including frequently traveled routes, destinations, and time of the day.

The company looks forward to working with OEM partners to integrate its In-Car Advertising Platform into their vehicles whether they are using Telenav’s navigation solution or not, the company informed in a press release.


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