Tata Motors, India’s largest automobile manufacturer has announced its partnership with the location technology provider, what3words. Tata Motors will be the first manufacturer in India to bring what3words addressing system in its cars.
Co-founded in London in 2013 by Chris Sheldrick, what3words is the simplest way to talk about location. The system covers the entire world, never needs updating, and works offline. A 3 word address is a human-friendly way to share very precise locations with other people, or to input them into platforms and machines such as autonomous cars or e-commerce checkouts. It is optimised for voice input and contains built-in error prevention to immediately identify and correct input mistakes.
With the increase in the usage and ownership of smartphone devices across the country and India’s rapid growing economy, the need for a sophisticated location technology has never been more pronounced. The varying regional address formats across the country, its oft unnamed streets and localities coupled with more often than not buildings with no numbers, further compound this problem.
With the what3words technology, a 3 word address can simply be entered into the car navigation system, manually or via speech recognition. To prevent errors, every 3 word address is unique, and similar addresses are located far apart to avoid confusion. Additionally, the intelligent AutoSuggest feature helps drivers to spot and correct their mistakes immediately and effortlessly redirects them to the accurate address.
The partnership will enable car-drivers to enter a 3 word address by voice or text input, and then navigate to the accurate address within 3 meters of the destination location. This is especially relevant in the Indian context, where addresses are non-standard and complex network of roads make it difficult for last-mile navigation.
According to Tata motors, this accurate & unique 3 word-addressing system will make the last-mile navigation simple, safe, hassle-free and less time-consuming for the Indian customers. The what3words system is available in 36 languages, including 5 Indian languages: Hindi, Bengali, Tamil, Telugu and Marathi. The addition of these new native languages means that what3words will be making this technology more accessible for the Indian consumers.
The latest version of what3words will be available in the upcoming products by Tata Motors in future. Customers will be able to download the what3words application for free via iOS and Android platforms. The easy adoption is what has made what3words a popular tool for businesses around the world and has helped them improve their customer experience and enhance efficiency, while reducing expenses and environmental impact.
Source: Press Release