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InsureMy launches telematics and driver monitoring pilot for novice drivers in Canada

Published: January 27, 2016 | Alberta

InsureMy, the Canadian insurance brokerage firm, announced the piloting of their innovative young drivers program, New Drivers Intelligence (“NDI”). With a full launch across Alberta and Ontario anticipated in early 2016, Canadian parents will soon have access to real-time driving data, direct from their vehicles, allowing for greater coaching opportunities between parents and new drivers.


Through the use of a simply installed plug-in telematics device, InsureMy’s NDI system allows both parents and teens to track and monitor their driving behaviour. With the ability to collect and review information direct from the vehicle about drive time, speed, braking, cornering and more, NDI gives parents peace of mind when putting new drivers on the road, knowing they have the resources to coach their kids even when they can’t be at their side. All while giving teens the independence they seek, building confidence and setting them up for a future of responsible driving.  

Recognizing the need to make a positive impact on the lives of parents and teens across the country, InsureMy brings global driver safety technology to the Canadian driving landscape.  Established young driver programs in the UK report a massive improvement in young driver statistics with 2014 results revealing a 21% reduction in dangerous driving incidents and a 40% drop in crash risk for drivers with a telematics policy. 

Source: InsureMy


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