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The Netherlands: Danlaw, Telit and BNV Mobility announce partnership for myJINI mobility service

Published: December 26, 2014 | Breda, Netherlands

myJINI rewards conscientious drivers with JINI$, the brand´s loyalty points, to encourage smarter driving.


BNV Mobility, Telit and Danlaw has announced a partnership to allow myJINI customers to monitor and improve their driving style. myJINI is BNV Mobility’s recently introduced mobility service which will go live in the Netherlands in January 2015. 

The purpose of myJINI is to encourage customers to drive safer (accelerate and brake less harshly and to travel outside of rush hour), and in a more cost efficient way by saving on fuel and maintenance. The myJINI Connector and personalised online myJINI dashboard will monitor and report, accordingly.

The novel element of this service is that customers will be rewarded with JINI$ when they improve their driving behaviour. JINI$ can be used for cash-back on fuel (up to 15% per litre) and car insurance premiums (up to 25% of the premium cost) making the rewards very tangible. By providing clear information about driving behaviour and mobility costs, customers will be able to save money, drive safe and contribute to a sustainable use of mobility.


The myJINI connector consists of a small, connected Danlaw device, incorporating a Telit module and m2mAIR Mobile SIM card. The device will be plugged into the OBD port of the car to monitor and give feedback on people’s driving habits, while saving on mobility costs at the same time. Take a quick look at this concept video.


The service will make its debut in January 2015 in the Netherlands, where people will be rewarded additionally for not driving during rush hour. This makes the myJINI service an interesting for local government sponsorship.

“This concept is new and innovative worldwide, especially when it comes to rewarding people for their improved behaviour instead of penalising them. The Netherlands is leading the way with these kind of innovative mobility services, integrating the interests of consumers, businesses and government in one service. BNV Mobility has done a great job aligning these interests”
JD Hassan, Director- International Business Development at Danlaw Inc.

Source: BNV Mobility


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