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Jaguar Land Rover previews its ‘360 Virtual Urban Windscreen’ technology

Published: December 15, 2014 | United Kingdom

Jaguar Land Rover has released further details of its radical ‘360 Virtual Urban Windscreen’ technology. First teased on the Land Rover Discovery Vision concept earlier this year, it uses augmented reality technology to give the driver a 360deg view outside the car.

A screen would be embedded in the surface of each pillar inside the car and would take a live video feed from cameras covering the angles outside the car usually obscured in the blind spots created by the A-, B- and C-pillars. These transparent pillars with an advanced high quality Heads-Up display will alert the driver of any the movement and this will be highlighted to the driver with an on-screen halo moving across the car’s virtual windscreen.

In case the driver indicates to change direction, when they move their head to look over their shoulder during an overtake manoeuvre, or as the vehicle approaches a junction, the system would automatically make the left or right-hand side pillars transparent.

Jaguar Land Rover Discovery Vision concept

Jaguar Land Rover says this technology would allow cyclists, pedestrians and other vehicles to be visible around the car. When the driver moves their head and indicates to change direction, the system automatically makes the left or right pillars ‘transparent’.

When the virtual windscreen is connected to the Cloud, the firm says the technology also has the capability to present information such as the number of nearby available parking spaces or petrol station prices. It could also make driving off-road easier because the driver can not only see the terrain ahead but can also track the position of the front wheels. 

Jaguar Land Rover is also developing ‘Follow-Me Ghost Car Navigation’, which projects a vehicle image in front of the driver’s car for them to follow to their destination.

“The transparent pillar technology would also be highly useful in urban conditions. Driving on city streets can be a stressful experience, but imagine being able to drive across town without having to look at road signs, or be distracted trying to locate a parking space as you drive by. We want to present all this information on a heads-up display in the driver’s eye-line, so the driver doesn’t have to seek it out for themselves and take their eyes off the road ahead.”

Dr Wolfgang Epple, director of R&D at Jaguar Land Rover

Source: AutoCar

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