Published: November 15, 2014 | CT, USA
AT&T conducted a survey as a part of an anti-texting-and-driving campaign known as ‘It Can Wait’. The study revealed that people admitted they were compulsive in checking their phones while driving and three-in-four people glanced their phones while driving. The full version of the survey is available as a consolidated document.
This survey was commissioned by AT&T and Dr. David Greenfield, Assistant Clinical Professor of Psychiatry at The University of Connecticut School of Medicine, found that twice as many people who self-report cell phone addiction are showing compulsive phone behaviors – with three-in-four people admitting to at least glancing at their phones while behind the wheel.
The survey included some startling revelations about how our attachment to our mobile phones can lead us to use them when we’re driving – even when we know we shouldn’t. While over 90% say they know texting and driving is dangerous, many rationalize their texting-and-driving behavior—a classic sign of addiction, according to Dr. Greenfield. Nearly three-in-ten said they can easily do several things at once, even while driving.
According to the research, those who are most likely to text and drive are also the most likely to take steps to stop. And 82% of people who take action to stop texting and driving feel good about themselves.
Around 43% of participants said they text-and-drive as they wanted to remain in touch with loved ones or with work and 30% said checking their phones was a habit. The participants admitted of being “anxious” if they did not reply to a message and 17% felt that they felt a sense of satisfaction while reading or replying to a message.
Greenfield claims that compulsive checking of phones is similar to gambling and drunk driving which might take several years to overcome. About 40 states are in the process of setting up laws to ban the practice while celebrities are signing up for public awareness campaigns.
AT&T also released an app called DriveMode to support the survey that automatically turns the phone silent when the car is driven at a speed of 15 mph or more. The message senders will be notified that the person is driving. The app is available to AT&T Android and Blackberry users while it will be released for iOS in the coming days. Please refer to the following video to know more aboyt AT&T DriveMode.