Expert UX evaluation from the In-vehicle UX group at Strategy Analytics assess the Mercedes-Benz MBUX infotainment system

An expert UX evaluation from the In-vehicle UX (IVX) group at Strategy Analytics assessed the Mercedes-Benz MBUX infotainment system.

Strategy Analytics provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies.

Its in-vehicle User Experience (IVX) service investigates UX innovation opportunities in the connected vehicle. By understanding the emerging behaviors, needs, motivations, use cases, pain-points and “must-have” experiences of lead adopters and future target consumers,

MBUX includes Mercedes-Benz’s digital assistant for navigation, media, and select in-vehicle tasks. Key report findings include:

  • HERE-powered navigation provides contextual results and self-learning capabilities which also permeate other features within the infotainment system.
  • A flat structure in which each feature can be accessed by three steps or less is central to its ease of use. Two shortcuts for each feature on the main screen provide even quicker access.
  • But while MBUX excels in many areas, it is not without some faults. The digital assistant can provide better feedback when rejecting an utterance, the touchpads on the steering wheel are still not ideal interactions and messaging was not available for the very common smartphone used in the evaluation.

Press Release



Related Articles