Verve and HERE Technologies have entered into a partnership to amplify mobile display advertising performance and open up new digital out-of- home (OOH) and in-vehicle opportunities.
Verve is a mobile platform for location-powered programmatic video and display marketing, and HERE Technologies is open location platform company.
The partnership is set to meet the demands of the growing digital OOH market by combining Verve’s solutions that harnesses the location-context mobile data with the location intelligence from HERE Technologies,
HERE location datasets ranging from places data and building polygons to venue maps enriches Verve’s Velocity platform to enable B2B customers improve audience segmentation, optimize campaign measurement and ultimately serve consumers more relevant advertising by connecting with them at the times when and places where they visit, shop and share.
The alliance also unlocks the potential to expand digital OOH advertising to a vehicle’s infotainment system by combining the expertise HERE brings from the automotive industry and Verve’s proficiency in Movement Science.
Source: Press Release