Published: May 30, 2014
Minacs announced that it will support Hyundai’s newly launched Blue Link in-vehicle telematics system that provides owners a variety of conveniences, including automatic collision notification, remote engine start/stop with climate control and destination searches powered by Google.
Minacs will manage Blue Link subscription marketing and billing processes for Hyundai Motor America:
- To support the new integrated marketing program for Blue Link, Minacs will provide targeted omni-channel marketing via direct mail, email, Web remarketing, search and display ads, text and in-vehicle messaging. This service is supported by Minacs’ AuroraSuite, which provides a holistic view of customer profiles for sharper segmentation, targeting, and analytics.
- Minacs’ AuroraSuite is built around the Oracle Connected Vehicle solution, which with its carrier grade applications delivers the scalability, rapid time-to-market and flexibility needed to support next generation telematics services.
- Minacs will also manage customer enrollments, payment capture and processing, sales tax computation, program packaging and pricing, subscription renewal, marketing offers, reporting, and technical support for Blue Link.
Barry Ratzlaff, Executive Director, Hyundai Motor America said, “We are very confident that expanding Minacs’ role to include Blue Link support in addition to owner marketing will improve our ability to provide an industry leading ownership experience.”
Bhaskar Gorti, senior vice president and general manager, Oracle Communications says “A telco-grade business management solution is critical to quickly onboard partners with sophisticated payment models. The platform offers an engaging customer experience across all channels and can be scaled to the volumes expected for new Telematics services.”