Connected VehicleInfotainment

OPTIS and Elektrobit partner to enable virtual testing of AR HUD systems

OPTIS and Elektrobit (EB)have entered into a partnership for the virtual testing of augmented reality head-up display (AR HUD) systems in a dynamic driving experience.

OPTIS is a virtual prototyping company, and Elektrobit (EB), a supplier of embedded and connected software products for the automotive industry. Together, the two will enable carmakers to streamline the development process, ultimately shortening the time to market.

OPTIS and EB will combine their expertise in automotive solutions to provide a commercial off-the-shelf solution that can be used by carmakers to develop and assess sensor fusion and augmented reality content.

OPTIS has a proven track record, its driving simulator, VRX, facilitates the assessment of intelligent lighting strategy and simulates sensor acquisition virtually. In parallel, EB’s new augmented reality software, EB arware, collects and fuses sensor data that is then visualized on the car’s windshield in augmented reality.

The combined solution will enable carmakers to experience light simulation, optics and augmented reality content in their virtual vehicle prototype.

With an AR HUD, pedestrians, road signs and other vehicles detected by the car’s sensors are highlighted and superimposed on the road via the windshield display. This information can be used to warn drivers of a potential hazard or simply provide insight on their surroundings by drawing their attention to the car’s environment.


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