Published: October 15, 2014 | New Zealand
Pandora says it has signed up 255,000 registered users of its Internet audio service in New Zealand. Pandora was officially launched in ANZ in the year 2012.
According to the Pandora’s Commercial Director Melanie Reece, about half its registered users typically logged on to the radio service in any 30-day period and on average they listened to Pandora for 2.5 hours in each session. She expects that Pandora would consider adding news, weather, traffic and sports reports to its music service, depending on the results of a trial about to start in the United States.
Unlike streaming music services such as Spotify and Rdio, which are more of an alternative to music download sites such as Apple’s iTunes, Pandora does not require subscribers to actively select tracks or playlists. Instead, listeners select from “themed” channels which adapt to subscribers’ tastes based on individual and collective feedback.
Reece said such passive listening accounted for about 80 per cent of people’s music consumption. “We are a ‘set and forget’ option.”
The Internet audio service is in Australia as well and has recently announced its relationship with Ford Australia. Pandora is part of Ford’s Sync AppLink, which connects drivers to their smartphone apps in the dash. In Australia, Pandora is available on the Ford Fiesta ST, Focus ST and Ford Kuga lineup, with more models planned for early 2015.
Ford Asia Pacific Multimedia Systems Supervisor Adrian McGibbon cites Pandora’s “solid footprint” of more than 2 million registered listeners across Australia and New Zealand for its brand extension.
To learn more about Internet radio, please refer to this article iHeartRadio on Future of Internet radio and automotive integration.
Source: New Zealand Times