Luxoft and Daimler teamed up to develop the software platform that powers Mercedes-Benz User Experience (MBUX).
Luxoft Holding is an IT service provider, Daimler AG is an automotive manufacturer and MBUX) is a state-of-the-art infotainment system installed in all new Mercedes A-class vehicles.
A unique feature of MBUX is its ability to learn using artificial intelligence. It can be individualised and adapts to suit the user. It aims at creating an emotional connection between the vehicle, driver and passengers. At the same time updates “over the air” are possible. It also heralds a new era at Mercedes me Connectivity.
Its further strengths include the high-resolution Widescreen Cockpit with touchscreen operation, navigation display with augmented reality technology plus intelligent voice control with natural speech recognition, which is activated with the keyword “Hey Mercedes”.
The UX technology platform that powers the MBUX platform was co-created by Luxoft and Daimler AG using modern agile development processes that allowed the development team to focus on the customer experience.
The platform connects MBUX to the underlying features in the infotainment system and enables the integration of Artificial Intelligence and Augmented Reality into the in-car experience.
Alwin Bakkenes, Managing Director of Luxoft Automotive commenting on the development said “The technology revolution in the automotive sector is changing how cars are built, we are very proud to have been Daimler’s partner since the inception of the MBUX concept by co-creating the UX technology platform that powers it and delivering the production software into the hardware of the Mercedes-Benz A-Class. Daimler is not only taking control of the software design, but also how it is developed and how it is integrated into the car – resulting in a unique customer experience.”
Mr Bakkenes concluded: “By taking ownership of the UX software, Daimler can now respond quickly to market demand and keep the User Experience fresh and relevant.”